What we do
Sector Knowledge
Health – primary, community and secondary care, musculoskeletal (MSK), pain, mental health
Social care – dementia, ageing, learning/physical disabilities
Housing – supported living, extra care, care homes
Technology – telecare, digital health, TECS, IoT, connected home
National policy, public sector, voluntary sector
Strategic communications
Creating value propositions (what is it you offer, to whom and why, benefits, developing evidence)
Improving profile through brand awareness and thought leadership
Shaping or directing existing business development /marketing teams
Utilising the right marketing mix at a strategic level
Creating the right environment (internally and externally) for sales to flourish
External affairs
Understanding and shaping government policy at national and local level
Identifying the right people to influence in order to improve profile and standing in competitive markets
Support in changing models of care delivery in complex markets
Reputation management, crisis coms
Business plan
Helping to define business strategy, key messages, competitive positioning, market segmentation and growth opportunities
Preparing business for a sale process to maximise valuation
Understanding market or needs based research
Identifying revenue opportunities or increasing prospective clients
Facilitating workshops and focus groups, chairing events (virtual/face to face)