Sweet Peas Day Care & Teaching Nurseries
About
Sweet Peas Day Care & Teaching Nurseries is a trusted, family owned day nursery, providing exceptional early years education and childcare.
Feedback from recruits:
- “I can tell by the way your advert is written that you appreciate your team.”
- “Your values really came through, then when I visited your website, it felt like it matched what I had read.”
Objectives
- Develop a strategic plan to help restore occupancy levels to pre-Covid benchmarks
- Implement strategies to enhance recruitment numbers
- Boost the employer brand
What we did
- Conducted in-depth review and challenges faced
- Executed a detailed staff survey and market analysis
- Comprehensive marketing programme: employee value proposition and benefits, college packs, careers webpage, job ads, team member stories
- Social media and blog programme
Result: No agency staff requirement within three months.
“Ali was so fast to capture our tone of voice at Sweet Peas quicker than anyone we’d ever worked with before.
She helped us market for recruitment, creating engaging and effective campaigns that attracted the right candidates.
Her understanding of our brand, combined with her marketing expertise, made a real difference. We highly recommend Ali!”
Heléna Strachan, Managing Director at Sweet Peas Day Care & Teaching Nurseries
