Older Citizens Advocacy York (OCAY)
Case Study
Strategic objectives
- Develop a deeper understanding of the landscape, opportunities and barriers
- Develop a plan that connects the vision to a set of strategic initiatives, priorities, timescales and goals
What we did
- Guided and supported OCAY in crafting their strategic plan and VP/messaging
- Deep dived the potential needs of people living in the York area
- Developed/refined offering
OCAY is a charity supporting individuals aged 50+ to access services and benefits through volunteer advocates. Ali joined OCAY as a Trustee in March 2024.
“Ali brought clarity, insight and dedication to the initial development of our strategic plan. Her ability to translate what we do into meaningful messaging, while always keeping the needs of the community at the forefront, was extremely helpful.” Gillian Caldicott, Chair, OCAY
